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En 1949, Adi Dassler crée le nom de la société Adidas. Il dépose un an après la marque commercial, ainsi que les célèbres trois bandes qui constituent son logo. Elles représentent les trois valeurs du créateur : performance, solidité et protection. La gamme adidas Performance a été conçue spécialement pour la pratique du sport. Football, rugby, athlétisme, fitness, la marque commercialise des modèles de chaussures, vêtements et accessoires innovants et résistants. Exigence et esprit dinnovation définissent la volonté de cette ligne, qui soriente vers la performance. Les plus grands athlètes de différents sports choisiront la marque pour séquiper, tel que Lionel Messi, James Harden ou Novak Djokovic
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