Founded in 1895 in England by Joseph William Foster, the Reebok brand has been owned by the German adidas group since 2005. The name "Reebok" refers to a variety of African gazelle. Recognized worldwide in the sports mileu, the brand specializes mainly in running, training and fitness. Among its greatest technological innovations, its revolutionary "Pump" air system is the brand's great success. Today, it is rooted in our minds as a sure bet in sport, but also in fashion, working in collaboration with artists like Jaz y or Alicia Keys.