In 1949, Adi Dassler created the name of the company Adidas. He deposited one year after the commercial trademark, as well as the famous three bands that make up his logo. They represent the creator's three values: performance, solidity and protection. The adidas Performance range has been designed specifically for sports. Football, rugby, athletics, fitness, the brand sells innovative and resistant shoe models, clothing and accessories. Requirement and spirit of innovation define the will of this line, which is oriented towards performance. The greatest athletes of different sports will choose the brand to equip themselves, such as Lionel Messi, James Harden or Novak Djokovic